While on a family holiday in Vermont, we held a brainstorming session and asked two questions, “What do the journeys of MedTech startups signify?” and “What do we do for MedTech startups?” After tossing around ideas, we found the Babylonian concept of squaring the circle, which signifies pursuing the impossible. We believe that MedTech startups certainly pursue the impossible.
A few days later, we had another creative session – this time, at a bar in Boston. We simplified what we do to supporting MedTech startups. On a napkin, of which we still have this napkin, we sketched the squared circle on top of an “L” to symbolize that Lifeblood supports pursuing the impossible. We were happily surprised when we realized that we now had both an “L” and a “b” for Lifeblood. The L and the squared circle have imperfect edges to represent the imperfectness of startups’ development and a crisp square around the L and squared circle because we do our best to be classy professionals.